Strategic Thinking Means Higher Value

This morning I was in the place where all great ideas are born – the shower.

I have some things on my mind, as I am flying to the east coast for a television interview. We will be taking on national TV about Strategy 360 and my experiences using it with major turnaround cases.

While I have been using Strategy 360 in my consulting work for over 20 years, it is sometimes difficult to cover in fast-paced media interview. But I came up with an effective explanation.

Think of two houses. They are on the same street, same view and same size. They both have four bedrooms and three bathrooms, and they both cost exactly the same to construct.

The only difference is that the first house has a better design. The layout is more intelligent, and the house flows better and feels better. Not surprisingly, despite all the similarities, the first house is worth more. The superior design added considerable value.

So it is with business. A business or organization with a superior design will produce considerably more value.

That is Strategy 360. It provides a framework to take the same components and build a superior business. It adds value and profitability. It does it by laying out a strategic framework that a high-school student can understand, and a top CEO will take seriously, and it insures that every essential element is in place.

Now it’s off to the airport!